Description

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

Creating Content for Facebook & Social Media

• Why Content is the foundation of SMM
• Psychology of Social Sharing
• Building Content That is Inherently Shareable

Tools for Content Creation

Facebook Marketing

What is Facebook Marketing

• Facebook Page Best Practices
• KPIs to measure success
• Facebook Insights
• Facebook Business Manager

How does Facebook Advertising Work?

• Facebook Ad Campaign Objectives
• Facebook Ad Targeting

Instagram & LinkedIn Marketing

Marketing on Instagram

• Optimizing your instagram business profile
• Crafting an Instagram content strategy
• Best Practices
• Influencer Marketing on Instagram
• Analytics & Measurement
• Instagram Ads

LinkedIn as a Marketing Platform

• LinkedIn for Personal Branding
• Brand Marketing on LInkedIn
• LinkedIn Company Pages
• LinkedIn Advanced Search
• LinkedIn Premium
• LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

• Twitter Marketing for Brand Awareness
• Twitter Ads
• Twitter Analytics
• Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Snapchat Marketing

• Snapchat for business
• Building a following
• Driving Engagement
• Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

• Pinterest for business
• Marketing on Pinterest
• Best Practices
• Leveraging Rich Pins
• Analytics & Measurement

Social Media Marketing Tools

• Hootsuite
• Buffer
• TweetDeck
• Sprout Social

Crafting a Successful Social Media Strategy

• 10-step framework to crafting a successful Social Media strategy
• Building Content That is Inherently Shareable
• Creating Content for multiple platforms
• Generating content ideas and building a plan
• Effective Content Distribution
• Evaluating Success