As the demand for quality content rise, guest posting continues to gain more importance not just as an SEO strategy, but as an effective online marketing tool itself.

The ability to write or finding the right talent to write is the key to success for content marketing in general.  However, just like not everyone is blessed with the talent to paint, sing, dance or design, not everyone can write.  Writing needs a combination of skills such as good command over language, subject knowledge, patience, inquisitiveness, analytical mindset, dedication, creativity, a love for reading and writing and the ability to accept criticism. Moreover, it’s not only about writing, one needs to understand his readers well and write keeping them in mind.  If you are a blessed writer with such qualities, you would probably enjoy guest posting than anyone else.

I have no intentions to say, you cannot learn writing or become a successful writer by just working hard and improving your skills. If you are an aspiring writer, you shouldn’t’ be reading the rest of this post. Go straight to 750words.com which will help you write at least 750 words every day. It will even send you reminders, if you have forgotten to write on a given day!

If you are still with me, it means you are seriously short on time or have other priorities than writing. Here are some situations when it’s better to outsource your guest posting to another person or to a guest posting service provider.

1. Guest posting is not an easy task

Guest blogging might sound like a simple process initially. But if you have tried it once, you will know how difficult it is. There are too many steps involved right from finding an ideal blog to write for, evaluating the  opportunity, establishing contact with the blogger, making a pitch, content research and writing the piece etc can actually be a tedious process.

2. Lack of time and confidence

Very often small business owners and even medium size business managers are tied up with lots of other activities which need more of their attention and they may not find ‘quality time’ during their daily schedule to write a blog post. Further, you may have good command over language, but if you are not very confident of writing, there are chances of pushing ‘this activity’ for the next day and so on because of the mental block.

3. Save money on salary and other office overheads

Sometimes you may not have sufficient work to keep an in-house writer or have budget constraints to keep them on your payroll. Also, it’s not easy to find a talented writer who can write on your subject.  Even if you manage to hire one, keeping them satisfied over a long period of time can become another challenge. In most cases, you will be able to find an outsourcing service provider who can deliver the same quality, at a much better price. When you are getting the desired output at a better price, make use of it and save significantly on salary and other office overheads.

4. Another language

This is an obvious reason. It’s better to hire a native writer to write content in a language unknown to you. This is because, even if you decide to take the help of an online translator tool or a translator’s service, there is nothing like a piece written by a person who writes in that language. Literal translations will not work in most cases. The written piece should be able to connect with the culture and emotions of the audience who read it.

5. Scalability

In order to be successful, any SEO activity needs to be ongoing. Only continuous and consistent efforts would help you improve your ranking. When you have many other things to handle, it’s normal to procrastinate things like ‘writing’, because they are low on priority. However, if you’ve outsourced it, you can be pretty sure about the plans being followed.

6. Professional team of writers and researchers

When you hire a guest posting service, you are able to access the services of professional writers and researchers who are otherwise not available at your service. Because of the large volumes they handle, they are able to maintain a huge network of talent.

7. SEO knowledge

When you choose a professional guest posting service like ours, you can be sure that the posts are optimized with the right keywords at the right density. We also have access to professional paid tools to check various SEO factors and write the content as well as choose the anchor texts used in the content keeping your overall SEO objective and current ranking status in mind.